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Author: Preetham Lawrence

UX researcher assigned with EF Education First, I've been in the industry for about 11 year understanding trends, learning new technologies and contributing my bit with design driven innovations. 
‘Info architecture’ a good practice for better visualisation of an end product.
Posted on June 9, 2018May 23, 2019

‘Info architecture’ a good practice for better visualisation of an end product.

Information architecture is like a neural network of a digital product. Continue reading ‘Info architecture’ a good practice for better visualisation of an end product.

Global search – a must have in todays world.
Posted on June 7, 2018June 11, 2018

Global search – a must have in todays world.

People who use search are more likely to purchase. User-friendly site search experiences lead to a higher conversion rate. Autocomplete can help getting the users to the right product page. Zero results page can be a valuable source of information – so we can use this to improve our google ad words results.   With … Continue reading Global search – a must have in todays world.

Design system – the ‘holy grail’ of things.
Posted on June 6, 2018June 11, 2018

Design system – the ‘holy grail’ of things.

A well documented design system has the opportunity to serve as a watering hole for the entire organization. Continue reading Design system – the ‘holy grail’ of things.

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